Mexico Beckons Mid-American Small Business: Prospect for University Centered Export Trade Assistance*


  • Joe Singer University of Missouri - Kansas City
  • Ray Siehndel Washburn University


Midwestern small business firms are being aggressively beckoned to enter the rapidly growing Mexican economy. With the recent passage of the North American Free Trade Agreement (NAFTA), Mexico is ready to start spending to upgrade its quality of life. Small business firms with products that can help with these improvements are being urged to scour Mexico for trade leads.

 This study reports on a survey of 1,104 midwest-central small and medium size manufacturing firms who find it difficult to take advantage of the export opportunity that Mexico may offer them. Among the respondents, 287firms are in industries classified by the U.S. Department of Commerce as having the greatest potential for rapid growth in export to Mexico.

 Characteristics of survey firms are presented along with their managerial and technical assistance needs. The prospect for a university-based export assistance center is explored along with the operational dimensions for such an agency partnership.


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How to Cite

Singer, J., & Siehndel, R. (1994). Mexico Beckons Mid-American Small Business: Prospect for University Centered Export Trade Assistance*. Journal of Small Business Strategy, 5(2), 65–77. Retrieved from



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