Vol. 4 No. 2 (1993)

Published: 1993-06-09

From the Editors

Articles

Service Marketing for the Smaller Firm

Edward W. Wheatley, Ernest B. Uhr

1-10
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Barter: A Small Business Strategic Option In A Weak Economy

Matthew C. Sonfield

11-16
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Trade Show Planning: A Model and Tools for Maximizing Effectiveness

Mary S. Spann, Leah Johnson, Mel Adams, Dawn Bendall

17-30
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Flexible Benefits as a Strategic Tool: Supporting the Use of Human Resources as a Distinctive Competency

Jeffery S. Hornsby, Donald F. Kuratko, Douglas W. Naffizger

31-40
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Special Section

An Empirical Examination of Managerial Competencies Among Black Women Entrepreneurs and Black Women Corporate Executives*

Joe Singer

43-68
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The Role of the Small Business Administration in Economic Resurgence*

Erskine B. Bowles

41-42
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Cash Flow - The Oil That Keeps the Small and Family Business Organization Running Smoothly*

Andrew J. Potts

69-71
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