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  1. Home /
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  3. Vol. 4 No. 2 (1993)

Vol. 4 No. 2 (1993)

Published: 1993-06-09

From the Editors

  • Credits

    • PDF
  • From the Editor

    • PDF
  • Table of Contents

    • PDF

Articles

  • Service Marketing for the Smaller Firm

    Edward W. Wheatley, Ernest B. Uhr
    1-10
    • PDF
  • Barter: A Small Business Strategic Option In A Weak Economy

    Matthew C. Sonfield
    11-16
    • PDF
  • Trade Show Planning: A Model and Tools for Maximizing Effectiveness

    Mary S. Spann, Leah Johnson, Mel Adams, Dawn Bendall
    17-30
    • PDF
  • Flexible Benefits as a Strategic Tool: Supporting the Use of Human Resources as a Distinctive Competency

    Jeffery S. Hornsby, Donald F. Kuratko, Douglas W. Naffizger
    31-40
    • PDF

Special Section

  • An Empirical Examination of Managerial Competencies Among Black Women Entrepreneurs and Black Women Corporate Executives*

    Joe Singer
    43-68
    • PDF
  • The Role of the Small Business Administration in Economic Resurgence*

    Erskine B. Bowles
    41-42
    • PDF
  • Cash Flow - The Oil That Keeps the Small and Family Business Organization Running Smoothly*

    Andrew J. Potts
    69-71
    • PDF

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