Reward Strategies for Franchising Organizations

  • Robert T. Justis Louisiana State University
  • Peng S. Chan California State University, Fullerton
  • James D. Werbel Louisiana State University


Franchising   organizations   have  peculiar   characteristics   that   distinguish  them  from   other organizations. In view of this, incentive systems that are effective in some organizations may not be appropriate to franchising organizations. In this article, a model is developed for rewarding managers and executives of franchising organizations. This model is based upon the concept of the organization life cycle, and examines reward strategies from the perspective  of both the franchisor and   the franchisee.


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How to Cite
JUSTIS, Robert T.; CHAN, Peng S.; WERBEL, James D.. Reward Strategies for Franchising Organizations. Journal of Small Business Strategy, [S.l.], v. 2, n. 2, p. 16-23, june 1991. ISSN 2380-1751. Available at: <>. Date accessed: 25 apr. 2019.