Management Policy in Franchising Operations: A Preliminary Study

Authors

  • Chun-Cheong Wan Louisiana State University
  • Robert T. Justis Louisiana State University
  • Paul Busch Louisiana State University

Abstract

 

 

During the past few decades franchising has emerged as one of the fastest growing methods doing business in the world . This article investigates the concept of climate in Franchising ores and how that relates to the stores' per formance. Work context, participation and orkgrou p were identified as important climate factors influencing store per formance: Pro­ r management .of the work climate should e.nhance Franchise store per formance.

 

 

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Published

1990-01-02

Issue

Section

Articles