Pricing Strategies and Fee Structures in Franchising Organizations

Authors

  • Robert T. Justis Louisiana State University
  • Peng S. Chan California State University-Fullerton
  • Ben L. Kedia Memphis State University

Abstract

Franchising, as a popular form of small business, continues to grow at a phenomenal rate throughout the world. Two of the most important aspects of the franchisor/ franchisee relationship are the determination of pricing and a fee structure. These elements have a profound impact on the profitability and success of a franchise business. This study examined pricing strategies and fee structures across different types of franchising organizations. It was found that a variety of method s were used to determine pricing and fee structures.

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References

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Published

1991-01-04

Issue

Section

Articles