Integrating Sustainability into SME Strategy

  • Jeff Shields University of North Carolina, Ashville
  • Joyce M. Shelleman University of Maryland, University College


Small-to-Medium Enterprises (SMEs) increasingly are expected to develop strategies to accommodate accelerating global sustainability reporting requirements and proactively address sustainability considerations. Many lack a structured approach to facilitate getting started with strategy formulation in response to this significant change in their external environment. This paper presents a readily applicable and practical method SMEs can apply to integrate sustainability considerations as a beginning toward developing a sustainability strategy. Current sustainability issues are identified and discussed with respect to determining company capabilities and assessing the external business environment. This classification of critical sustainability issues offers a flexible planning innovation well-suited to smaller enterprises seeking to begin developing a sustainability strategy. 


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How to Cite
SHIELDS, Jeff; SHELLEMAN, Joyce M.. Integrating Sustainability into SME Strategy. Journal of Small Business Strategy, [S.l.], v. 25, n. 2, p. 59-78, oct. 2015. ISSN 2380-1751. Available at: <>. Date accessed: 22 apr. 2019.
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