THE POTENCY OF ENVY
Keywords:Envy, Jealousy, Sociocultural, Consumer Behavior
Economists and other scholars have long explored the role of envy in personal and social decision-making processes. The construct envy functions both as a motivator and deterrent in a variety of disciplines including sociology, psychology, politics, economics, and business. While many studies indicate that envy plays a role in individual and societal behavior, its extent and exact definition remain a source of debate in academic literature. Additionally, most research studies the construct in Baby Boomer and Generation X populations. Using exploratory and descriptive research methods, we investigate current college-aged students’ perceptions of envy to discern its pervasiveness and influence on personal, social, and political values.
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