Marketing During A Recession: An Illustration Of How Economic Principles Guide Marketing Approaches

Abstract

This article offers a practical way for economic educators to integrate marketing into economics principles courses by connecting economic principles and data to advertisements used during the “Great Recession.” While most business students are required to take economic principles courses, few appreciate how economic theory applies to different disciplines. To help economic educators integrate material across disciplines, we provide specific connections to marketing for topics commonly taught in economics principles courses, which we believe is a step toward creating a richer, more integrated business curriculum.