The Effect Of Powerpoint On Student Performance In Principles Of Economics: An Exploratory Study


  • M. Gale Blalock
  • Robert D Montgomery


Due to technological advances and media-savvy college students, the use of multimedia presentations on college campuses has increased rapidly. Both faculty and students think that multimedia presentations enhance learning. Empirical evidence supporting these perceptions is inconsistent, however. The purpose of this study is to empirically test whether multimedia presentation formats improve student learning of economics over traditional lecture methods. The results indicate that multimedia presentations can improve test scores significantly. Additionally, students who are above-average academic performers receive more benefit from multimedia presentations than students of below-average academic performance. 


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