Developing a Supply Chain Strategy for a Midsize Resturant Chain
AbstractIn this paper, we develop a supply chain strategy for a growing midsize restaurant chain. Based on a case research of The HoneyBaked Ham Company of Ohio, we propose that an integrated approach should be applied to handle the challenges presented in the midsize restaurant distribution system. Specifically, we focus on action plans for mitigating inefficiencies found in the previous supply chain of HBH. As the success of supply chain management has increasingly become part of the competitive advantage of many firms, our work provides managerial insights to practitioners and researchers in the area of chain restaurant management where supply chain is often overlooked as a standard "back-office" function.
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