Opportunity Recognition: Perceptions of Highly Successful Entrpreneurs


  • Rodney C. Shrader University of Illinois at Chicago
  • Gerald E. Hills University of Illinois at Chicago


This study examined  multiple dimensions  of opportunity recognition  (OR) among a group  of exceptionally successful entrepreneurs and a control group of more randomly selected entrepreneurs.  There were few  differences  between the two groups.  Results  indicated that OR stemmed from prior experience, focusing on markets and customers, and responses to specific problems along with several other sources. Furthermore, OR appeared to he a multiple-step process far more frequently than a "eureka" experience. These results support much of the conventional wisdom about OR and indicate that multiple approaches to OR can lead  to success.


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How to Cite

Opportunity Recognition: Perceptions of Highly Successful Entrpreneurs. (2003). Journal of Small Business Strategy (archive Only), 14(2), 92-108. https://libjournals.mtsu.edu/index.php/jsbs/article/view/533