Strategic Implications of Data Gathering Activities in Small Firms: A Comparison Between Family and Nonfamily Firms


  • Donald Gudmundson University of Wisconsin Oshkosh
  • C. Burk Tower University of Wisconsin Oshkosh
  • E. Alan Hartman University of Wisconsin Oshkosh


The empirical research presented in this article examines data gathering activities  and processes of small businesses and compares those activities and processes in family and nonfamily firms. MANOVA and t-test analyses  were  used  in analyzing questionnaire  data from 1245 respondents in 89 small businesses. For these small firms, the results indicated differences in the relative use of types of information gathered and processes used. Further, the study found differences between family and nonfamily firm data gathering activities and processes  used.  Finally, the study indicated that the type of customer to whom a firm sold had an impact on the data gathering activities of a small business and  impacted family  and nonfamily firm  data gathering differentially.


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How to Cite

Gudmundson, D., Tower, C. B., & Hartman, E. A. (2001). Strategic Implications of Data Gathering Activities in Small Firms: A Comparison Between Family and Nonfamily Firms. Journal of Small Business Strategy, 12(1), 19-29. Retrieved from