Entrepreneurial Opportunities in the Wholesale Sector: A Predictive Model

Authors

  • John C. Palmer Sangamon State University
  • David A. Baucus University of Kentucky
  • Donald Gudmundson University of Wisconsin-Oshkosh

Abstract

Wholesaling plays  a crucial  role in the success or failure  of small businesses and the location decision is perhaps the most critical strategy decision to be made by wholesalers. Yet,  there is little in the way of analytical tools to help prospective wholesalers  with this decision. This paper presents an empirically tested model, based on a conceptual foundation, that is intended to help entrepreneurs  predict   wholesaling  opportunities .

 

References

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Published

1991-06-04

Issue

Vol. 2 No. 2 (1991)

Section

Articles

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How to Cite

Entrepreneurial Opportunities in the Wholesale Sector: A Predictive Model. (1991). Journal of Small Business Strategy (archive Only), 2(2), 56-66. https://libjournals.mtsu.edu/index.php/jsbs/article/view/247