Building Sustainable Success in Art Galleries: An Exploratory Study of Adaptive Strategies

  • Howard L. Smith The University of New Mexico
  • Richard Discenza The University of Colorado at Colorado Springs
  • Kenneth G. Baker The University of New Mexico

Abstract

Historically, art galleries have operated in a cottage industry that placed a premium on building unique relations with artists and clients. Recent economic and technological trends threaten the viability of this model. Art galleries now face a very challenging environment, demanding careful attention to strategy formulation and execution. However, more questions than answers can be found in the literature about management practices, art gallery performance, and factors affecting gallery success. This paper reports findings on these issues from an exploratory survey of Colorado art galleries. Results suggest that art gallery owners and mangers are not overly concerned about external pressures influencing their organizations. This attitude could adversely affect efforts to build sustainable success and value through adaptive strategies.

Downloads

Download data is not yet available.

References

Amis, J., Slack, T., & Minings, C.R. (2004). The pace, sequence, and linearity of radical change. Academy of Management Journal, 47(1): 15-39.

Bachmann, J.W. (2002). Competitive Strategy: It's O.K. to be different. Academv of Management Executive, 16(2): 61-65

Bernadette, S. (2003). The coyote is gone! The serious side of art. New Mexico Style. New Mexico Business Journal, 27(3): 14-20.

Colorado Business Committee for the Arts (2005). The 2004 study of Metro Denver culture. Biannual study results. http://cba.org/econbiannual.asp.

Clarke, III, Irvine and Theresa B. Flaherty. (2002). Marketing fine art on the Internet: issues and ideas. International Journal of Nonprofit and Voluntary Sector Marketing. 7, 146-160.

Elkington, J. (1994). Towards the sustainable corporation: Win-win-win business strate-gies for sustainable development. California Management Review. 36(3), 90-100.

Enos, L. (2000). Report: b2b still driving ecommerce, [1 screen], E-Commerce Times.

Fase, M. G. (1996). Purchase of art: consumption and investment. The Economist. 144, 649.

Feliciano, K. (1995). Virtual galleries, real opportunities. American Artist. 59-62.

Frankel, K. (1999). How an art dealer works. American Artist. 63(683), 20-23.

Fillis, I. (2002). Creative marketing and the art organization: what can the artist offer? International Journal of Nonprofit and Voluntary Sector Marketing. 7(2), 131-145.

Gladwin, T. J. Kennelly and T. Krause. (1995). Shifting paradigms for sustainable development: Implications for management theory and research. Academv of Management Review. 20(4), 878-907.

Grant, D. (1999). Selling without galleries. American Artist. 65(688), 20.

Hart, S.L. and M.B. Milstein. (2003). Creating sustainable value. Academy of Management Executive. 17(2), 56-69.

Ireland, R.D. and M.A. Hitt. (1999). Achieving and maintaining strategic competitiveness in the 21st Century: The role of strategic leadership. Academy of Management Executive. 13(1), 43-57.

Klebinikov, P. (1999). Art's big bang. Forbes. 164, 92-96.

Leonard-Barton, D. (1992). Core capabilities and core rigidities: A paradox in managing new product development. Strategic Management Journal. 73(SSI), 111-125.

Lucas, C.A. (2001). Art dealers going beyond galleries. Crains' Cleveland Business. 22(46), 21

Meyer, J-A and R. Evan. (1998). Marketing and the fine arts - Inventory of a controversial relationship. Journal of Cultural Economics. 22, 271-283.

McLaughlin, M.L. (1996). The art site on the World Wide Web. Journal of Communication. 46(1), 51-79.

Porter, M. 1979. How competitive forces shape strategy. Harvard Business Review. 57(2), 138-149.

Porter, M. (1985). Competitive Advantage. New York: Free Press.

Smith, M. (1998). Art source: selling art through catalogs. Direct Marketing. 60, 14-19.

Stem, G. M. (1996) Making art buying more accessible. Link-up 31.

Sullivan, M. (2000) Will the web emancipate artists from their bondage to dealers? Forbes. 12, 36.

Teece, D. G. Pisano and A. Shuen. (1997). Dynamic capabilities and strategic management.Strategic Management Journal. 18(7), 509-533.

Thompson, J.D. (1967). Organizations in Action. New York: McGraw-Hill.

Thompson, A.A., AJ. Strickland, and J.E. Gamble. (2005) Crofting and Executing Strategy. New York: McGraw-Hill.

Vadon, R. (1995). Strengthening cultural links. Communications International. June, 32-34.

Vera, D. and M. Crossan. (2004). Strategic leadership and organizational learning. Academv of Management Review. 29(2), 222-240.

Violino, B. (2001). E-biz spending still soaring. Internet Week.

Weisman, J. (2001). Report: e-commerce to grow 57 percent in 2001. E-commerce Times.

Wagner, M. (1996) The internet gallery. Computerworld. November II, 81-82.
Published
2005-05-20
How to Cite
SMITH, Howard L.; DISCENZA, Richard; BAKER, Kenneth G.. Building Sustainable Success in Art Galleries: An Exploratory Study of Adaptive Strategies. Journal of Small Business Strategy, [S.l.], v. 16, n. 2, p. 29-42, may 2005. ISSN 2380-1751. Available at: <https://libjournals.mtsu.edu/index.php/jsbs/article/view/44>. Date accessed: 20 sep. 2019.
Section
Articles