The Effect of Operational and Strategic Planning on Small Firm Performance


  • Larry R. Watts Steven F. Austin State University
  • Josheph G. Ormsby Steven F. Austin State University


Unlike large corporations, small businesses face a multiplicity of problems that could spell immediate doomfor the organization. As a result,an increasing body of research add ressing small business problems has been noted in the literature. This research stud y investigated  the effect of opera Honal and st rategic:-ilanning on small firm performance and found  that both were positivel y related to performance.  Practical implications of  these research findings  are provided  for  small businesses.


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