The Influence of Strategic Focus & Gender on Performance: An Examination of Small Businesses

  • Shanan G. Gibson East Carolina University


This study examines the extent to which strategic focus (internal versus external) and the gender of small business owners are predictive of perceived organizational performance. Utilizing a sample of 237 small business owners in the southeastern region of the U.S., a factorial ANOVA was used to test hypotheses related to both constructs. Results indicate that a main effect exists for organizational strategic focus, but not for gender. While female business owners who utilize an internal strategy had the highest levels of perceived performance, the interaction effect was not statistically significant.


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How to Cite
GIBSON, Shanan G.. The Influence of Strategic Focus & Gender on Performance: An Examination of Small Businesses. Journal of Small Business Strategy, [S.l.], v. 21, n. 2, p. 47-58, may 2010. ISSN 2380-1751. Available at: <>. Date accessed: 21 july 2019.