Sustainability as a Small Business Competitive Strategy

  • Abbas Nadim University of New Haven
  • Robert N. Lussier Springfield College

Abstract

In our global village, sustainability has been an important topic for all countries, and small businesses can create a competitive advantage through developing sustainability strategies. This conceptual article extends the current literature by presenting the case for small businesses to become integrated in the surrounding community and to make sustainability a strategic long-term competitive advantage and a critical co-producer of its long-term success. Implications and the need for further research are discussed.

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Published
2010-05-21
How to Cite
NADIM, Abbas; LUSSIER, Robert N.. Sustainability as a Small Business Competitive Strategy. Journal of Small Business Strategy, [S.l.], v. 21, n. 2, p. 79-95, may 2010. ISSN 2380-1751. Available at: <https://libjournals.mtsu.edu/index.php/jsbs/article/view/145>. Date accessed: 21 july 2019.
Section
Articles

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