Perceived Strategic Uncertainty and Strategy Formation in Emerging Markets


  • Scott B. Droege Western Kentucky University
  • Matthew R. Marvel Western Kentucky University


We investigate the relationships between perceived strategic uncertainty and strategy formation mode using a sample of 286 small and medium sized enterprises in the emerging markets of the Philippines, Vietnam, and China. Our results highlight the importance of the relationships between strategy development and entrepreneurial perceptions of the dynamism and complexity of environments in emerging markets and underscore the difficulties SMEs in emerging markets face when considering planned versus emergent strategy decisions.


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How to Cite

Perceived Strategic Uncertainty and Strategy Formation in Emerging Markets. (2009). Journal of Small Business Strategy (archive Only), 20(2), 43-60.