Strategic Entrepreneurship: Imitation Versus Substitution


  • Scott B. Droege Western Kentucky University
  • Lily C. Dong University of Alaska Fairbanks


While entrepreneurship is linked with innovation, entrepreneurial firms often imitate competitors rather than offering new substitute products or services. This research examines the conditions under which entrepreneurs utilize an imitation versus a substitution strategy by integrating entrepreneurial orientation with resource-based view of the firm in considering entrepreneurs' resource accumulation decisions. We apply this integration to the managerial decision of whether to imitate competitors or create substitute products or services.


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How to Cite

Droege, S. B., & Dong, L. C. (2008). Strategic Entrepreneurship: Imitation Versus Substitution. Journal of Small Business Strategy, 19(1), 69-80. Retrieved from