Strategic Entrepreneurship: Imitation Versus Substitution
AbstractWhile entrepreneurship is linked with innovation, entrepreneurial firms often imitate competitors rather than offering new substitute products or services. This research examines the conditions under which entrepreneurs utilize an imitation versus a substitution strategy by integrating entrepreneurial orientation with resource-based view of the firm in considering entrepreneurs' resource accumulation decisions. We apply this integration to the managerial decision of whether to imitate competitors or create substitute products or services.
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