Internet presence as a small business capability: the case of mobile optimization

Authors

  • Troy A. Voelker University of Houston Clear Lake
  • Doug Steel University of Houston Clear Lake
  • Elsa Shervin University of Houston Clear Lake

Abstract

This study reports on the mobile optimization efforts of 376 small and mid-sized enterprises (SME’s) operating in a suburban sector of a major U.S. metropolitan area.   We find that just under 50% of SME websites sampled were mobile optimized, defined as websites that render differently on a mobile browser than they do on a desktop browser.  Firms with a greater Internet presence and firms whose websites include basic, essential design elements are far more likely to have a mobile optimized website than those who do not.  Multi unit organizations, retailers, and healthcare oriented businesses are also each more likely to have a mobile optimized website.

Downloads

Download data is not yet available.

Published

2017-06-19

Issue

Section

Articles