The Impact of Shopping Agents on Small Business E-Commerce Strategy


  • Rajiv Vaidyanathan University of Minnesota Duluth
  • Praveen Aggarwal University of Minnesota Duluth


As the amount of information available to online consumers has grown, so has the need for tools to help consumers organize that information meaningfully to help them make helter decisions. One outcome of the online information explosion is the growing popularity of computer-based intelligent shopping agents. A shopping agent is a computer-based program that facilitates decisions on behalf of the consumer. This paper provides small business owners with an introduction to intelligent shopping agents, presents examples of how these agents help consumers at various stages of the decision-making process, discusses the issues that small businesses need to address regarding agents, and offers recommendations for small businesses' agent usage.


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How to Cite

Vaidyanathan, R., & Aggarwal, P. (2002). The Impact of Shopping Agents on Small Business E-Commerce Strategy. Journal of Small Business Strategy (archive Only), 13(1), 62–79. Retrieved from