U.S. Trade Association Internationalization Activites as Collective Strategy
This paper empirically explores U.S. trade association internationalization activities as a manifestation of collective strategy. Data were drawn from eighty-four respondents to a survey of association executives and from secondary sources. The findings indicate that trade associations engage in internationalization activities involving information dissemination about foreign government activities and international marketing and also in maintenance of international capabilities and functions. Relative market internationalization, membership demand for international services, and membership industry sector all had an influence on the degree of trade association internationalization activities.
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