U.S. Trade Association Internationalization Activites as Collective Strategy


  • Stefan Wally Chapman University
  • Vinod K. Jain Bowling Green State University


This paper  empirically  explores  U.S.  trade association  internationalization  activities  as a manifestation of collective strategy. Data were drawn from eighty-four respondents to a survey of association executives and from secondary sources. The findings indicate that trade associations engage in internationalization activities involving information dissemination about foreign government activities and international marketing and also in maintenance of international capabilities and functions. Relative market internationalization, membership demand for international services, and membership industry sector all had an influence on the degree of trade association internationalization activities.


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How to Cite

U.S. Trade Association Internationalization Activites as Collective Strategy. (2001). Journal of Small Business Strategy (archive Only), 12(2), 99-111. https://libjournals.mtsu.edu/index.php/jsbs/article/view/483