Modeling a Successful E-Business Using Essential Principles from Netscape

Authors

  • Robert J. Mills Utah State University
  • David Paper Utah State University
  • James Rodger Indiana University of Pennsylvania

Abstract

The purpose of this study is to explore how a company can incorporate  important principles learned by other successful E-businesses.  This study examines four  essential principles   used by Netscape Corporation for building a successful E-business as they relate to Anthill.com, a relative newcomer to the E-business world. Data were gathered via in-depth interviews with Anthill.com  executives. It is hoped that other E-businesses will recognize the importance of closely following these principles to improve  the opportunity to develop  into a large-scale  E­business.

References

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Yotlie, D. B., & Cusumano, M. A. (1999). Building a company on Internet time: Lessons from Netscape. California Management Review, 41, 3, 8-28.

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Published

2001-06-18

Issue

Vol. 12 No. 1 (2001)

Section

Small Business Brief

License

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How to Cite

Modeling a Successful E-Business Using Essential Principles from Netscape. (2001). Journal of Small Business Strategy (archive Only), 12(1), 52-61. https://libjournals.mtsu.edu/index.php/jsbs/article/view/466