The Role of Field-Based Business Consulting Experiences in AACSB Business Education: An Exploratory Survey and Study
Abstract
This research was designed to explore the critical variables associated with field-based consultancy (FBC) experiences as an aid to designing successful FBC programs. It is generally acknowledged that there are both advantages and disadvantages associated with FBC' at the student, instructor, and institutional level. Deans, other university administrators, and faculty have sometimes questioned this form of program instruction, from the perspectives of resource allocation and the appropriateness of this type of faculty activity in the typical university reward system. A mail survey was conducted of business school administrators to ascertain the extent of involvement with FBC and the associated success factors. The findings from this study validate some basic underpinnings of business education curriculum and ,design. Student-based factors influencing success include smaller classes, usually at a senior or graduate level, graded coursework (as opposed to pass/fail), and full-time students. As a learning method, field-based learning adds value to students, to clients involved, to the faculty and to the institutions. The hurdles continue to be the need for a fair allocation of the time and resources to the parties involved.
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