Strategic Planning in Small Firms: Activity and Process Realities

Authors

  • Carolyn B. Mueller Ball State University
  • Douglas W. Naffziger Ball State University

Abstract

Research on small firm  planning  has established that small firms plan  and has generally indicated that planning has value. Strategic plan content research often focuses on developing a written plan. Little research has focused on who engages in planning and who does not. This study investigated the relationship between individual and firm differences and the extent to which planning takes place in the firm. Owner demographics, such as education, age, and years in business, had little relationship with planning activity levels while firm sales and number of employees were related to several planning activity measures.

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Published

2015-06-17

Issue

Vol. 10 No. 1 (1999)

Section

Small Business Brief

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How to Cite

Strategic Planning in Small Firms: Activity and Process Realities. (2015). Journal of Small Business Strategy (archive Only), 10(1), 78-85. https://libjournals.mtsu.edu/index.php/jsbs/article/view/405