Exploiting the Internet: Strategies and Frameworks for a Small Business


  • Vivek Choudhury Flordia State University
  • Dennis Galletta University of Pittsburgh


The Internet represents one of the most dramatic, widespread innovations of recent times. For the small businessperson, it can be both a tremendous opportunity as well as a potential threat. This paper presents a series of frameworks and examples to help a small businessperson recognize, and develop a strategy to cope with, the electronic commerce opportunities and threats posed by the Web. Potential uses of the web with respect to five different stakeholders are presented:  customers, intermediaries, suppliers, competitors, and employees.


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How to Cite

Exploiting the Internet: Strategies and Frameworks for a Small Business. (1998). Journal of Small Business Strategy (archive Only), 9(2), 23-43. https://libjournals.mtsu.edu/index.php/jsbs/article/view/388