An Analysis of Small Business Hiring of Seniors
This study investigated small business hiring of senior citizens. It found that older persons make up a moderate percentage of the small business work force. The respondents reported dependability, possession of the work ethic, respect for authority, experience, and company loyalty as advantages of seniors. The major disadvantages were physical limitations, illness, slow work, and costs of medical benefits. Most respondents plan to hire larger numbers of seniors in future periods.
Gayle, M. ( 1990). Toward the 21" Century. Adult Learning. 30 ( I ), 56-60.
Kluckhohn, C. (1987). Mirror for Man. Greenwich, Conn.: Premier Books, 189-192.
Lee, R. A. (1997). The Youth Bias in Advertising. American Demographics. 19 (I ), 46-50. Peterson, Robin T. (1995). The Depiction of Senior Citizens by Banks in Newspaper
Advertisements: A Content Analysis. Journal of Professional Services Marketing, 12. (2), 95-106.
Wolfe, David B. (1994). Targeting the Mature Mind. American Demographics. 16 (2), 32-36.