An Analysis of Small Business Hiring of Seniors

Authors

  • Robin T. Peterson New Mexico State University
  • Andreas W. Stratemeyer New Mexico State University

Abstract

This study investigated small business hiring of senior citizens. It found that older persons make up a moderate percentage of  the small business work force. The respondents reported dependability, possession of the work ethic, respect for authority, experience, and company loyalty as advantages of seniors. The major disadvantages were physical limitations, illness, slow work, and costs of medical benefits. Most respondents plan to hire larger numbers of seniors in future periods.

References

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Kluckhohn, C. (1987). Mirror for Man. Greenwich, Conn.: Premier Books, 189-192.

Lee, R. A. (1997). The Youth Bias in Advertising. American Demographics. 19 (I ), 46-50. Peterson, Robin T. (1995). The Depiction of Senior Citizens by Banks in Newspaper

Advertisements: A Content Analysis. Journal of Professional Services Marketing, 12. (2), 95-106.

Wolfe, David B. (1994). Targeting the Mature Mind. American Demographics. 16 (2), 32-36.

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Published

1998-01-16

Issue

Vol. 9 No. 1 (1998)

Section

Articles

License

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How to Cite

An Analysis of Small Business Hiring of Seniors. (1998). Journal of Small Business Strategy (archive Only), 9(1), 39-46. https://libjournals.mtsu.edu/index.php/jsbs/article/view/379