State of Information Technology in Small Retail and Service Businesses: An Exploratory Study

  • Alev M. Efendioglu University of San Francisco


During the recent years, there have been major changes in the availability and use of information technology by large businesses to gain efficiencies and competitive advantage over rivals. Some of the earlier research shows that this is not necessarily the case in small businesses. This study tries to identify the degree and the type of information technologies currently accepted and used by the small retail and service businesses.


Download data is not yet available.


Acs, z. and D. B. Audretsch. Innovation and Small Firms. (Boston: MIT Press.1990). Adcock, K., M. Helms and W. Jib (1993). Information Technology: Can It Provide a
Sustainable Competitive Advantage? Information Strategy: The Executive Journal. Vol. 9, No. 3, Spring, pp. I 0-1 5.
Anonymous (1994, November 21 ). Mom and Pop Go High Tech. Business Week. pp. 82. Anonymous (1994, May-June). The Great Equalizer. Business Week/The Information Revolution 1994. pp. 1 10.
Blili, S. and L. Raymond (1993). Information technology: Threats and opportunities for SMEs. International Journal of Information Management Volume 13, Number 6, pp. 439-448. Donnelly, H. ( 1 1994). Technology Awards: Recognizing Retailing's Best. STORES. October, pp. 52-56.
Doukid is, Georgios. Steve Smithson, and Takis Lybereas ( 1994). Trends in information technology in small businesses. Journal of End User Computing. Volume 6, Issue 4, Fall, pp. 1 5-25.
Greek, Dinah ( 1 996). Do chips give you in digestion? Professional Engineering. Volume 9, Issue 4, pp. 30.
Hogan, Mike ( 1997). You Can Make Money on the Web. PC WORLD. July. pp. 190-191.
Julien Pierre-Andre and L. Raymond (1994). Factors of New Technology in the Retail Sector. Entrepreneurship Theory and Practice. Summer. pp. 79-89.
Lo Storto, C.( 1993). An analysis of subcontracting relationships based on sub-contractor/customer technology exchange portfolio; Some empirical findings. Proceedings of the Small Business Consulting Conference, Small Business Directors' Association. San Antonio, TX. pp. 3-1 1 .
Marti n, Michael H. (1996, December 9). The next big thing: a bookstore? Fortune. pp. 1 68-170.
McFarlan, Warren.(1 984). Information Technology Changes the Way You Compete. Harvani Business Review. Vol. 62, No. 3, May-June. pp. 98-103.
Porter, Michael E. and Victor E. Miller (1985). How Information Gives You Competitive Advantage. Harvard Business Review. Vol. 63, No. 4, July-August, pp. 149-1 60.
Quinn, James Brian and Martin Neil Baily (1994). Information Technology: Increasing productivity in services. The Academy of Management Executive. August, pp. 28-48.
Raymond, Louis and Francois Bergeron (1996). EDI Success in Small and Med ium-Sized Enterprises: A Field Study. Journal of Organizational Computing and Electronic Commerce. Volume 6, Number 2, pp. 161-172.
Rebello, Kathy (1996). Making Money On The Net. Business Week. September 23, pp. 104-1 1 8.
Robins, G. (1994). Retail Technology: Unexplored Frontier. STORES. October, pp. 46-50. Strassma nn, Paul A. (1997). Will big spending on computers guarantee profitability? Datamation. February, pp.75-80.
Treacy, M. and F. Wiersema. The Discipline of Market Leaders. (Addison Wesley. 1995).
How to Cite
EFENDIOGLU, Alev M.. State of Information Technology in Small Retail and Service Businesses: An Exploratory Study. Journal of Small Business Strategy, [S.l.], v. 8, n. 2, p. 13-24, june 1997. ISSN 2380-1751. Available at: <>. Date accessed: 22 apr. 2019.