A World Wide Web Primer for Small Business

  • Albert L. Lederer University of Kentucky
  • Donna J. Maupin University of Kentucky


The World Wide Web is growing very quickly. It offers small businesses the opportunity to reach a wider customer base. However, before deciding to launch a Web site, a small business manager needs an understanding of the Web and how to use it to achieve business goals. This article provides a foundation for using the Web to achieve them. It includes a brief history of the Web, its commercial demographics, and reasons for building a Web site. It also explains the key issues and steps for developing a Web site and assessing its success.


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How to Cite
LEDERER, Albert L.; MAUPIN, Donna J.. A World Wide Web Primer for Small Business. Journal of Small Business Strategy, [S.l.], v. 8, n. 2, p. 1-12, june 1997. ISSN 2380-1751. Available at: <https://libjournals.mtsu.edu/index.php/jsbs/article/view/365>. Date accessed: 21 july 2019.