Organizational Culture of Small Retail Firms


  • Patricia M. Kosters Small Business Owner
  • Mary Lynn Damhorst Iowa State University
  • Grace I. Kunz Iowa State University


A case study approach was used to examine organizational culture dimensions of small apparel retail firms located in small towns within the trading area of a regional shopping center. A long interview schedule was developed to obtain information from owners and employees. Content analysis of the qualitative responses revealed that 12 culture dimensions identified in previous research could be applied to the small firms. In addition, a dimension not clearly identified in previous research emerged in relation to influence of employees' family relationships on organizational culture. Suggestions for further research and application of the findings to management consultation are provided.


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How to Cite

Kosters, P. M., Damhorst, M. L., & Kunz, G. I. (1996). Organizational Culture of Small Retail Firms. Journal of Small Business Strategy, 7(3), 29-52. Retrieved from




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