When Wal-Mart Comes to Town: A Look at David's Response to the Arrival of Retailing's Goliath
This study examines how local retailers responded to Wal-Mart‘s arrival. The results reveal that Wal-Mart’s arrival disrupts existing retailing patterns and forces merchants to alter their competitive strategies. Small merchants tend to place greater emphasis on lower prices and increased promotional activities as a response to competitive pressure.
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