When Wal-Mart Comes to Town: A Look at David's Response to the Arrival of Retailing's Goliath
This study examines how local retailers responded to Wal-Mart‘s arrival. The results reveal that Wal-Mart’s arrival disrupts existing retailing patterns and forces merchants to alter their competitive strategies. Small merchants tend to place greater emphasis on lower prices and increased promotional activities as a response to competitive pressure.
Carfagno, J. ( 1 989) Good or Bad: Wal-Mart's Presence Felt by Small Towns. Arkansas Gazette, Sep 3, I A.
Carusome, P.S. ( 1 976) Institutional Change and Adaptive Behavior in Small City Retailing. I n E,M. Rams (ed.) Analysis and Valuationof Retail Locations. Restin, Virginia: Resti n Publishi ng.
Cockerham, P. ( 1 994) The l ittle fish survive. Stores Nov, 64-65.
Conant, J., Smart, D, & Sol ano-Mendez, R. ( 1 993) Generic retail i ng types, distincti ve marketing com petencies, and com pet itive advantage. Journal of Retailing, 69 (3), 254- 279.
Di Iman, D. ( 1 978) Mail and Telephone Surveys: The Total Design Method. New York: John Wiley.
Franz, L., & Robb, E. ( 1988) Effects of Wal-Mart on the economic environment of rural communities. Unpublished paper, University of Missouri, Columbia.
Greer, J. ( 1 989) Sellout or not for sell. The Kansas City Star, Dec 31 , IJ, 77J, I OJ.
Marsh, B. ( 1 991 ) Merchants mobilize to battle Wal-Mart in a small community. WSJ, Jun 5, nat. ed., sec. I .
McGee, J. ( 1 995) Local merchants response to Wal-Mart, Proceedings, Small Busiess Institute Di rectors' Association.
Ozment, J., & Marti n, G. ( 1 990) Changes in the competitive environment of rural retail trade areas. Journal of Business Research, 21, 277-287.
Robinson, R,., & Pearce, J. ( 1 988) Planned patterns of strategic behavior and their relationship to busi ness-unit performance. Strategic Manage1nent Journal, 9, 43-60.
Shama, A. ( 1 993) Marketing strategies during recessi on: A comparison of small and large fi rms. Journal of Small Business Management. 31, (3), 62-72.
Sheets, K. ( 1 989) How Wal-Mart hits main street. U.S. News & World Report, 13 Mar, 53-55. Smith, D.L. ( 1 989) Ready to Fight Goliath: Bracing for Wal-Mart's Arrival. The Detroit News, Jun 12.
Stone, K.E. ( 1 988) The effects of Wal-Mart stores on businesses in host towns and surround i ng towns i n Iowa. Unpublished paper, Iowa State University, A mes. Statistical Abstract of the United States, Bureau of Labor & Statistics & Department of Commerce, 1 994.
Verdisco, Robert J. (1 994) Superstores and small ness. Discount Merchandiser, 34, (10), October , 8.
Walzer, N., & Stablein, R. ( 1 981) Small Towns and Regional Centers. Growth and Change, July, 2-8.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.