Rethinking the Business Plan Paradigm: Bridging the Gap Between Plan and Plan Execution*

Authors

  • Michael D. Ames California State University, Fullerton

Abstract

A new business planning paradigm is inherent in the "total quality management'' school of thought. This new approach has several advantages. Principal among them is that it helps bridge the gap between plan creation and plan execution. Most business planning resources for small business have not yet recognized the new business planning paradigm. This paper compares the traditional business plan paradigm to the new. /1 describes three shortcomings of the traditional approach and five strengths of the new approach.  !1 explains how the strengths of the new approach can be used to overcome the shortcomings of the traditional approach and yield stronger business plans. Simple examples illustrate how to create and execute business plans using New-Paradigm business planning.

 

References

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Berry, T. (1991)Managing the Total Quality Transformation. New York, NY: McGraw-Hill, Inc. Deming, E. (1986) Out of the Crisis. Cambridge, MA: MIT Center for Advanced Engineering Study.

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King, B. (1987). Better Designs in Half the Time. Methuen, MA: GOAL/QPC.

Megginson, W., et al. (1994)Small Business Management: An Entrepreneurs Guide to Success. Burr Ridge, IL: Richard D. Irwin, Inc.

Schonberger, R. (1990). Building a Chain of Customers. New York, NY: The Free Press. Schultes, P. (1988). The Team Handbook. Madison, WI: Joiner Associates, Inc.

Tate, C., et. al. (1992). Small Business Management & Entrepreneurship. Boston: PWS-Kent Publishing Company.

Tribus, M. (1988). Quality First. National Society of Professional Engineers.

Walton, M. (1986). The Deming Management Method. New York, NY: Putnam Publishing Company.

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Published

2015-06-09

Issue

Vol. 5 No. 1 (1994)

Section

Special Section

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How to Cite

Rethinking the Business Plan Paradigm: Bridging the Gap Between Plan and Plan Execution*. (2015). Journal of Small Business Strategy (archive Only), 5(1), 69-76. https://libjournals.mtsu.edu/index.php/jsbs/article/view/284