Beyond Survival: Reshaping Entrepreneurial Vision In Successful Growing Ventures


  • Steven H. Hanks Utah State University
  • L. R. McCarrey Utah State University


This paper addresses the role of vision in the management of organization growth. Effective growth management requires that founders/executives envision the firm as a larger entity and anticipate critical changes which will need to occur. A five part strategy for expanding entrepreneurial vision in the growing firm is proposed. Elements of that strategy are as follows:  (a) get to know the territory, (b) recognize that change is inevitable, (c) revise your vision in· anticipation of increased size, (d) update your business plan, and (e) share the vision at every appropriate  opportunity.


Download data is not yet available.


Adizes, I. (1989). Corporate lifecycles: How anil why corporations grow and die and what to do about it. Englewood Cliffs, NJ: Prentice Hall.

Altany, D. (1991 , July 15). Share and share alike: Benchmarkers are proving the wisdom of mother's reproach. Industry Week, pp. 12-17.

Bennis, W., & Nanus, B. (1985). Leaders: The strategies for taking charge. New York: Harper & Row.

Flamholtz, E. G. ( 1986). M anaging the transition from an entrepreneurship to a professionally managed firm . San Francisco: Jossey Bass.

Gaffney, R. ( 1984). Systems thinking in business: An Interview with Peter Senge. Revision , 7(2).

Greiner, L. E. (1972). Evolution and revolution as organizations grow. Harvard Business Review , 50(4), 37-46.

Hambrick, D.C. , & Crozier, L.M. (1985). Stumblers and stars in the management of rapid growth. Journal of Business Venturing , I , 31-45.

Hanks, S. H. (1990). The organization l ife cycle: Integrating content and process.

Journal of Small Business Strategy. 1(1), 1-12.

Hyatt, J. (1991 , February): Steal this strategy. Inc , pp. 49- 57.

Jaffe. D. T., Scott, C. D., & Orioli , E. M. (1986). Visionary leadersh1p:M oving a company from burnout to inspired performance . Alexandria, VA: Miles River Press.

Kazanjian, R . (1988). Relation of dominant problems to stages of grnwth in technology based new vent ures. Academy of M anagement Journal , 31 , 257-279.

Kazanjian, R. & Drazin, R . (1991 ). A stage-contingent model of design and growth for technology based new ventures. Journal of Business Venturing , 5(3), 137-150.

Kouzes, J. M., & Posner, B. Z. (1988). The leadership challenge: How to get extraordinary things done in organizations . San Francisco: Jossey-Bass.

Mamis. R. A. (1991 ). The small chill. In E. K . Longsworth ( Ed .), Anatomy of a start-up: Why some new businesses succeed and others fail . Boston: Inc Publishing.

McMullan , W. E. , & Long, W. A. (1990). Developing new ventures: The entrepreneurial option . San Diego. CA: Harcourt Brace Jovanovich.

Miller. D. , & Friesen. P. (1980). Momentum and revolution in organizational adaptation. Academy of Management Journal, 23 , 268-299.

Miller, D., & Friesen, P. (1984). A longitudinal study of the corporate life cycle. Management Science, 30, I 161-1183.

Multrop, J. ( 1991). Personal communication.

Rockey, H. (1986). Envisioning new business: How entrepreneurs perceive the benefits of visualization. In R . Ronstadt, J. Hornaday, R. Peterson, & K. Vesper ( Eds.), Frontiers of

Entrepreneurship Research (pp. 344-360). Wellesley, MA: Babson College Center for Entrepreneurial Studies.

Schumpeter, J. (1934). The theory of economic development. Boston: Harvard University Press.

Stevenson, H. H., Roberts, M. J. , & Grousbeck, H. I. (1989). New business ventures and the entrepreneur . Homewood , IL: Irwin .

Timmons, J. A. (1990). New venture creation: Entrepreneurship in the / 990' s. Homewood, IL: Irwin.

Tushman , M. L., Newman, W. H. & Romanelli, E. (1986). Convergence and upheaval: Managing the unsteady pace of organizational evolution. California Management Rei 1iew , 29(1 ), 29-44.

Vesper, K . H. ( 1990). New venture strategies (Rev. ed.). Englewood Cl iffs, NJ: Prentice Hall.




How to Cite

Hanks, S. H., & McCarrey, L. R. (1993). Beyond Survival: Reshaping Entrepreneurial Vision In Successful Growing Ventures. Journal of Small Business Strategy (archive Only), 4(1), 1–12. Retrieved from