The Small Business Screen: A Way to Evaluate Small Business Opportunities


  • Jerry Kopf Radford University
  • Henry H. Beam Western Michigan University


A Small Business Screen is developed which prospective small business owners can use to screen business opportunities according to market attractiveness and their ability to compete . Assessments of market attractiveness and ability to compete are used to plot the position of each proposed business. The resulting plot shows which businesses are likely to succeed and which are likely to fail. The Small Business Screen is a logical extension of the concepts used to develop the General Electric/McKinsey industry attractiveness-business strength screen . Its use should prevent many prospective small business owners from entering businesses in which they are almost certain to fail .


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How to Cite

Kopf, J., & Beam, H. H. (1992). The Small Business Screen: A Way to Evaluate Small Business Opportunities. Journal of Small Business Strategy, 3(2), 31-38. Retrieved from