Performance and Risk as Signals for Setting up a Franchised Business

Authors

  • Ester Calderon-Monge University of Burgos
  • Pilar Huerta-Zavala University of Burgos

Abstract

Potential franchisees who wish to start up a business need to seek information signals. The aim of this paper is to analyze the relationship between performance and risk as signals of the quality of the franchise chains and the decision to choose one of them taken by the potential franchisee who wishes to set up a business for the first time via franchising. The results show that performance and risk operated as recognized signals for choosing a franchise chain among those which were operating in Spain during 2002-2008.

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Published

2013-05-21

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How to Cite

Performance and Risk as Signals for Setting up a Franchised Business. (2013). Journal of Small Business Strategy (archive Only), 23(2), 41-58. https://libjournals.mtsu.edu/index.php/jsbs/article/view/180