Entrepreneurial cognition of the business model construct: A mixed methods study of STEM and non-STEM entrepreneurs

Authors

  • Gabi Anja Kaffka University Medical Center Utrecht, Universiteitsweg 98, 3508 GA Utrecht, The Netherlands
  • Raja Singaram University of New Mexico, USA & LM Thapar SOM, India
  • Aard J Groen University of Groningen, 9712 CP Groningen, The Netherlands
  • Jeroen Kraaijenbrink University of Amsterdam, 1012 WX Amsterdam, The Netherlands

Abstract

Applying the theory of socially situated cognition, we study how entrepreneurs cognitively process the business model construct during the early stages of launching technology-based new ventures. Through an abductive reasoning procedure, we aggregate four underlying socially situated cognitive functions of the business model and describe how these functions facilitate opportunity development. We examine if the entrepreneur’s educational background (STEM vs non-STEM) influences their cognitive processing of the construct. We discuss the contribution of our study to the literature on managerial cognition, business models, and to practice in detail.

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Published

2021-08-11

How to Cite

Kaffka, G. A., Singaram, R., Groen, A. J., & Kraaijenbrink, J. (2021). Entrepreneurial cognition of the business model construct: A mixed methods study of STEM and non-STEM entrepreneurs. Journal of Small Business Strategy, 31(3), 148–163. Retrieved from https://libjournals.mtsu.edu/index.php/jsbs/article/view/1701

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Articles