Do entrepreneurs do good deeds to maximize wins or avoid losses? A regulatory focus perspective
Researchers and practitioners generally agree that small businesses are important contributors to social responsibility within their communities and beyond. Despite the well-documented importance of small businesses in carrying out social responsibility, particularly locally, little is known about the motivation orientation underlying such behavior. Further, there is little agreement about what constitutes social responsibility in the small business context. Using regulatory focus theory as a theoretical lens, we examine how promotion focus versus prevention focus of the small business owner motivates social responsibility engagement targeted at society, employees, and customers. We find that regulatory focus of the small business owner does not play a role in motivating society-focused social responsibility engagement; however, prevention focus plays an important role in motivating engagement in employee- and customer-oriented social responsibility.
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Copyright (c) 2020 Whitney Oliver Peake, Mariah Yates, Dennis Barber, III, Amy McMillan
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.