A Resource-Based View of Three Forms of Business in the Startup Phase: Implications for Franchising

  • Dianne H.B. Welsh The University of North Carolina Greensboro
  • Amy E. Davis College of Charleston
  • David E. Desplaces College of Charleston
  • Cecilia McHugh Falbe University at Albany State University of New York


The decision to buy a franchise, start a new independent business, or buy an existing business is a critical decision faced by entrepreneurs. This study uses the Resource-Based View (RBV) of organizations to compare franchisees in the startup phase to both entrepreneurs who start new independent businesses and entrepreneurs who purchase established businesses. Our analysis of U.S. data from the Kauffman Firm Survey found similarities among those starting franchises and purchasing existing independent businesses. Implications for future research and practice are discussed.


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How to Cite
WELSH, Dianne H.B. et al. A Resource-Based View of Three Forms of Business in the Startup Phase: Implications for Franchising. Journal of Small Business Strategy, [S.l.], v. 22, n. 1, p. 47-66, jan. 2011. ISSN 2380-1751. Available at: <https://libjournals.mtsu.edu/index.php/jsbs/article/view/149>. Date accessed: 15 june 2019.

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