A Perceived Role of Offshore Outsourcing Strategy in Achieving Success of Technology Start-Ups

  • Jayaram Madireddy Colorado Technical University


This qualitative phenomenological research paper addressed the problem of lack of understanding about the reasons of the continuing underachievement in success of offshore outsourcing strategies. The purpose of this paper was to examine the perceived effect of offshore outsourcing strategies on success of technology start-ups. The study involved an exploration into the experiences of 43 organizational leaders and entrepreneurs who had experience with offshore outsourcing activities within technology start-ups from Silicon Valley, California. The study utilized semistructured in-depth interviews to collect the data. Data were managed with NVivo 8.0 software for data analysis. The findings reveal that offshore outsourcing strategy could help technology start-ups to achieve success if they monitor and control the outsourcing activities. The findings suggest that technology start-ups may wish to consider setting up a design center or branch in the Asia Pacific region as an alternative to offshore outsourcing. The findings of the study could contribute to the survival and success of start-ups through success of outsourcing, which in turn contributes to society and the growth of economy through the retention of existing jobs and the creation of new jobs, and new innovation.


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How to Cite
MADIREDDY, Jayaram. A Perceived Role of Offshore Outsourcing Strategy in Achieving Success of Technology Start-Ups. Journal of Small Business Strategy, [S.l.], v. 21, n. 2, p. 59-78, may 2010. ISSN 2380-1751. Available at: <https://libjournals.mtsu.edu/index.php/jsbs/article/view/140>. Date accessed: 15 june 2019.