New Product Development Project Management: Differences Between Korean and U.S. Small Business Executives

  • Daewoo Park Xavier University
  • Ravi Chinta Xavier University
  • Mina Lee Xavier University
  • David Yi Xavier University


The manifestation of cross-cultural differences in project management practices in small firms has received scant attention in existing literature. Based on a sample of 66 U.S. business executives and 62 Korean business executives, we find empirical support for the persistence of cross-cultural differences in the decision criteria used in project evaluation and management. Our findings reveal interesting differences in criteria used in project management. For example, while U.S. business executives emphasize safety management, Korean executives did not. We conclude with implications for future research, practitioners, and regulators.


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How to Cite
PARK, Daewoo et al. New Product Development Project Management: Differences Between Korean and U.S. Small Business Executives. Journal of Small Business Strategy, [S.l.], v. 21, n. 1, p. 83-98, jan. 2010. ISSN 2380-1751. Available at: <>. Date accessed: 15 june 2019.