An exploratory study of executive factors that lead to technology adoption in small businesses
The small business setting can be quite competitive, and companies that succeed tend to invest in technology to gain or maintain a competitive edge. Often, the adoption of technology is heavily dependent on the specific will and desires of the CEO or other top executives. This research aims to determine what executive factors affect the adoption of technology among small businesses. We employ the technology acceptance model to test the correlations between technology acceptance and the unique characteristics of small digital printing companies. The results suggest that the executive personality traits of entrepreneurship and technology readiness are indicators of a positive attitude toward technology and market orientation and show that this positive attitude correlates with technology adoption.
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Copyright (c) 2020 Sean Reynolds, Felipe Cotrino, Charles Ifedi, Naveen Donthu
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.