An exploratory study of executive factors that lead to technology adoption in small businesses

Authors

  • Sean Reynolds Robinson College of Business, Georgia State University, Atlanta, GA 30332, USA
  • Felipe Cotrino Robinson College of Business, Georgia State University, Atlanta, GA 30332
  • Charles Ifedi Robinson College of Business, Georgia State University, Atlanta, GA 30332
  • Naveen Donthu Robinson College of Business, Georgia State University, Atlanta, GA 30332, USA

Abstract

The small business setting can be quite competitive, and companies that succeed tend to invest in technology to gain or maintain a competitive edge. Often, the adoption of technology is heavily dependent on the specific will and desires of the CEO or other top executives. This research aims to determine what executive factors affect the adoption of technology among small businesses. We employ the technology acceptance model to test the correlations between technology acceptance and the unique characteristics of small digital printing companies. The results suggest that the executive personality traits of entrepreneurship and technology readiness are indicators of a positive attitude toward technology and market orientation and show that this positive attitude correlates with technology adoption.

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Published

2020-05-27 — Updated on 2020-11-03

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How to Cite

Reynolds, S., Cotrino, F., Ifedi, C., & Donthu, N. (2020). An exploratory study of executive factors that lead to technology adoption in small businesses. Journal of Small Business Strategy, 30(2), 1-16. Retrieved from https://libjournals.mtsu.edu/index.php/jsbs/article/view/1286 (Original work published May 27, 2020)

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