Does Expertise Matter in an Ever-Changing and Uncertain Environment? A Study of the Entrepreneurial Process of Serial and Novice Entrepreneurs

  • Rodney D'Souza University of Louisville
  • Bruce Kemelgor University of Louisville


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Author Biography

Bruce Kemelgor, University of Louisville
This study contributes to the literature on serial and novice entrepreneurs by focusing on the process of entrepreneurship and the role of different knowledge structures in this process. We use theories from cognitive psychology that relate to experts and novices, and their use of prior knowledge in the creation of knowledge structures. Using a sample of 121 novice and serial entrepreneurs, we find that knowledge structures, as a function of prior experience in running a business venture, do not play a role in differentiating these entrepreneurs regarding the process of entrepreneurship. The implications and limitations of the study are discussed.
How to Cite
D'SOUZA, Rodney; KEMELGOR, Bruce. Does Expertise Matter in an Ever-Changing and Uncertain Environment? A Study of the Entrepreneurial Process of Serial and Novice Entrepreneurs. Journal of Small Business Strategy, [S.l.], v. 19, n. 2, p. 51-68, may 2008. ISSN 2380-1751. Available at: <>. Date accessed: 22 apr. 2019.