Clemson Libraries’ Campaign Gift for Neurodiversity: A Strategic Model for Library Advancement

Abstract

This article provides a detailed analysis into the strategy of aligning library-specific needs with the general campaign mission of the University, featuring a major gift from alumni Bob and Beth Shepard’78. Their gift to fund a Neurodiversity and ClemsonLIFE collection in the Special Collections and Archives and a ClemsonLIFE student assistant position in the Libraries marks not only a transformational gift to the University, but symbolizes a first of its kind contribution to the advancement of neurodiversity on a national scale. With the “Fiercely Forward” campaign and the “Clemson Elevate” model, the University aims to enhance student success and development through several avenues, including investment in student programs and solidifying a commitment to inclusivity on campus. Analyzing this specific case highlights how positioning the Libraries as a contributor to campaign-specific goals can solidify its role as an essential partner and asset to the overarching mission of the University. In addition, further examination into this strategy can provide library advancement professionals with an adaptable model to strengthen engagement within the libraries.