A Mighty Event: Eight Lessons Learned by Bringing People Together Through Music to Support Our Mission

Abstract

On the evening of November 7, 2025, the University Libraries at the University of Massachusetts Amherst held its annual Fall Reception, attended by an audience of 300. “An Evening with Folk New England: A Tribute to Eric von Schmidt” represented both a return to the longstanding tradition of an event held to showcase the Libraries while thanking our donors for all they make possible and an exceptionally successful and memorable version of that event. Celebrating the partnership of Folk New England and the Libraries' Robert S. Cox Special Collections and University Archives Research Center, the event generated so much interest that it was ultimately moved to a larger venue, and the move impacted all aspects of the event. Although the planning team cannot count on replicating the event or its impact in the near future, the team took away many lessons from the planning and pivoting, as well as from the event itself.