Five Years of Annual Giving Day Campaigns for Academic Libraries and Lessons Learned Along the Way

Abstract

Annual giving day campaigns are the norm for many public higher education institutions. With a lack of funding from government entities, universities look to donors to fill the void. For academic libraries, without alumni, it can be difficult to find and connect with a donor network. In this article, Outreach and Strategic Initiatives Librarian, Elizabeth Batte looks at research and their past five years of experience in fundraising to offer insights in how academic libraries can improve their fundraising campaigns and foster relationships with future donors.