Internet presence as a small business capability: the case of mobile optimization

  • Troy A. Voelker University of Houston Clear Lake
  • Doug Steel University of Houston Clear Lake
  • Elsa Shervin University of Houston Clear Lake

Abstract

This study reports on the mobile optimization efforts of 376 small and mid-sized enterprises (SME’s) operating in a suburban sector of a major U.S. metropolitan area.   We find that just under 50% of SME websites sampled were mobile optimized, defined as websites that render differently on a mobile browser than they do on a desktop browser.  Firms with a greater Internet presence and firms whose websites include basic, essential design elements are far more likely to have a mobile optimized website than those who do not.  Multi unit organizations, retailers, and healthcare oriented businesses are also each more likely to have a mobile optimized website.

Published
Jun 19, 2017
How to Cite
VOELKER, Troy A.; STEEL, Doug; SHERVIN, Elsa. Internet presence as a small business capability: the case of mobile optimization. Journal of Small Business Strategy, [S.l.], v. 27, n. 2, p. 90-103, june 2017. ISSN 2380-1751. Available at: <http://libjournals.mtsu.edu/index.php/jsbs/article/view/593>. Date accessed: 18 aug. 2017.
Section
Articles