Internet presence as a small business capability: the case of mobile optimization
This study reports on the mobile optimization efforts of 376 small and mid-sized enterprises (SME’s) operating in a suburban sector of a major U.S. metropolitan area. We find that just under 50% of SME websites sampled were mobile optimized, defined as websites that render differently on a mobile browser than they do on a desktop browser. Firms with a greater Internet presence and firms whose websites include basic, essential design elements are far more likely to have a mobile optimized website than those who do not. Multi unit organizations, retailers, and healthcare oriented businesses are also each more likely to have a mobile optimized website.