A World Wide Web Primer for Small Business

Albert L. Lederer, Donna J. Maupin

Abstract


The World Wide Web is growing very quickly. It offers small businesses the opportunity to reach a wider customer base. However, before deciding to launch a Web site, a small business manager needs an understanding of the Web and how to use it to achieve business goals. This article provides a foundation for using the Web to achieve them. It includes a brief history of the Web, its commercial demographics, and reasons for building a Web site. It also explains the key issues and steps for developing a Web site and assessing its success.


Full Text:

PDF

References


American Demographics. ( 1 996, February). pg. 8.

Applegate, L. and Gogan, J. (1996a, March 22). Open Market, Inc.: Managing in a turbulent environment. Harvard Business School Working Paper N9-I 96-097.

Applegate, L. and Gogan, J. (1996b, March 26). Paving the information superhighway: Introduction to the internet. Harvard Business School Working Paper, 9-1 95-202.

Ayre, R. and Reichard, K. (1995, February 7). The Web untangled. PC Magazine, 173-196. CommerceNet. (1996a, February 26). http://www. commerce.net/.

CommerceNet. (1996b, February 26). Executive summary. http://www.commerce.net/. Dearth,J. and Kling, A.(1995,January 9) Negotiating the internet. http://techweb.cmp.com/. Dellecave, Jr., T. (1996, April) Big business gets interactive. Sales and Marketing Management, 86.

Fried-Cassorla, A. (1995, February) Successful marketing on the internet: A user's guide. Direct Marketing, 23-26.

Gerwig, K. (1996, February). Putting your mark on the Web. NETGUJDE, 87-88.

Graef, J.L. (1 996, February 26). Using the internet for competitive intelligence. http://www.cio.com/.

Hoffman, 0., Novak, T., and Chatterjee, P. (1995). Commercial scenarios for the Web: Opportunities and challenges. http://shum.cc.huji .ac.il/jcmc/vol l /issue3/hoffman.html.

Martin, M. (1996, February 5). Why the Web is still a no-shop zone. Fortune, 127. Martin, M. (1 996, March 1 8). Online services, now on their own. Fortune, 1 42. O'Flaherty, D. (1996, March). Gerstner's vision. Internet World, 44-50.

Porter, M.E. (1980). Competitive Strategy, New York: The Free Press.

Resnick, R. and Sterne, J., "At Home on the Web", Small Business Computing, 14(4), April 1996, pp. 64-70.

Richardson, E. (1996, April) Site Construction. Internet World, 62-66.

Sandberg,J. and Ziegler, B. (1996, January 1 8). Web trap: Internet's popularity threatens to swamp the on-line services. The Wall Streel Journal, A I .

Tenagra. (1996a April 21 ). How big is the internet and who uses it? http://arganet.tenagra.com/.

Tenagra. (1996b, April 21). What sells on the internet. http://arganet.tenagra.com/. Verity, J.W. and Hof, R.D. (1994, November 14). The Internet. Business Week, 80-87.

Wilder, C. (1996, January 1 6) An electronic bridge to customers. http://techweb.cmp.com/iw/5 l 0/1Omton.htm.


Refbacks

  • There are currently no refbacks.


sbi-web_120