A World Wide Web Primer for Small Business

Albert L. Lederer, Donna J. Maupin


The World Wide Web is growing very quickly. It offers small businesses the opportunity to reach a wider customer base. However, before deciding to launch a Web site, a small business manager needs an understanding of the Web and how to use it to achieve business goals. This article provides a foundation for using the Web to achieve them. It includes a brief history of the Web, its commercial demographics, and reasons for building a Web site. It also explains the key issues and steps for developing a Web site and assessing its success.

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