A World Wide Web Primer for Small Business

Authors

  • Albert L. Lederer University of Kentucky
  • Donna J. Maupin University of Kentucky

Abstract

The World Wide Web is growing very quickly. It offers small businesses the opportunity to reach a wider customer base. However, before deciding to launch a Web site, a small business manager needs an understanding of the Web and how to use it to achieve business goals. This article provides a foundation for using the Web to achieve them. It includes a brief history of the Web, its commercial demographics, and reasons for building a Web site. It also explains the key issues and steps for developing a Web site and assessing its success.

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Published

1997-06-16

Issue

Vol. 8 No. 2 (1997)

Section

Articles

License

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How to Cite

A World Wide Web Primer for Small Business. (1997). Journal of Small Business Strategy (archive Only), 8(2), 1-12. https://libjournals.mtsu.edu/index.php/jsbs/article/view/365