Reputation and identity in family firms: Current state and gaps for future research.

Authors

  • Jonathan Cuevas Lizama Department of Marketing and Market Research, University of Valencia, Av. dels Tarongers, s/n, Postal Code: 46022, Valencia, Spain, & Administration Department, Universidad Católica de la Santísima Concepción, Alonso de Ribera 2850, Postal Code: 409054, Concepción, Chile
  • Orlando Llanos Contreras Administration Department, Universidad Católica de la Santísima Concepción, Alonso de Ribera 2850, Postal Code: 409054, Concepción, Chile
  • Manuel Alonso Dos Santos Administration Department, Universidad Católica de la Santísima Concepción, Alonso de Ribera 2850, Postal Code: 409054, Concepción, Chile, & Department of Marketing and Market Research, University of Granada, Campus Cartuja s/n, Postal code: 18071, Granada, Spain

Abstract

Research surrounding the strategic value of the reputation and identity of a family firm is still an incipient topic and there is not absolute clarity about the response the different interest groups could have when these elements are communicated to them. Starting from a systematic review of the literature of Web of Science, 56 articles published between 2000 and 2020 were analyzed. The results show a growing number of articles based on the reputation and transmission of the family identity of firms. The cites in this articles have also shown important growth, confirming the relevance this topic has had. This work provides a review of the current state and evolution of the literature surrounding this topic, discusses the different lines of research related to the reputation and transfer of family identity, and finally identifies gaps in the research that can orient the development of future work.

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Author Biographies

Jonathan Cuevas Lizama, Department of Marketing and Market Research, University of Valencia, Av. dels Tarongers, s/n, Postal Code: 46022, Valencia, Spain, & Administration Department, Universidad Católica de la Santísima Concepción, Alonso de Ribera 2850, Postal Code: 409054, Concepción, Chile

Jonathan Cuevas is a PhD student of Marketing at the University of Valencia, Spain. His areas of interest are entrepreneurship, brand image, corporate social responsibility and family business management. He currently collaborates with the Universidad Católica de la Santísima Concepción in Chile.

Orlando Llanos Contreras, Administration Department, Universidad Católica de la Santísima Concepción, Alonso de Ribera 2850, Postal Code: 409054, Concepción, Chile

Orlando Llanos teaches family business management and business strategy as a professor at Universidad Católica de la Ssma. Concepción in Chile. He holds a Phd in Management from the University of New England, Australia. His research work has been published in international journals such as JBR, Psychology & Marketing, EJIM and ARLA and has also been acknowledged with the Adalberto Biesca Sada award by the University of Monterrey. Orlando led “Catedra familias empresarias de Chile” at his University.

Manuel Alonso Dos Santos, Administration Department, Universidad Católica de la Santísima Concepción, Alonso de Ribera 2850, Postal Code: 409054, Concepción, Chile, & Department of Marketing and Market Research, University of Granada, Campus Cartuja s/n, Postal code: 18071, Granada, Spain

Manuel Alonso holds a PhD in Marketing and Consumer Behavior. His areas of interest are family entrepreneurship, entrepreneurship in marketing and sponsorship marketing. He currently works at the Universidad Católica de la Santísima Concepción in Chile and his research articles have been published in international journals on the subject of entrepreneurship, family firms, education, digital marketing and sport management. To this day, Alonso has worked on more than 43 papers (e.g. Psychology & Marketing, Engineering Economics, Journal of Business Research, Industrial Management and Data System) and has participated in 50 international conferences (e.g. GIKA, AMS).

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Published

2021-04-13

How to Cite

Cuevas Lizama, J., Llanos Contreras, O., & Alonso Dos Santos, M. (2021). Reputation and identity in family firms: Current state and gaps for future research. Journal of Small Business Strategy, 31(2), 6–18. Retrieved from https://libjournals.mtsu.edu/index.php/jsbs/article/view/1742

Issue

Section

SI: Marketing strategies in family firms

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