Entrepreneurial leadership: An experimental approach investigating the influence of eye contact on motivation

Authors

  • Thomas Maran University of Liechtenstein
  • Marco Furtner University of Liechtenstein
  • Sascha Kraus ESCE International Business School
  • Simon Liegl University of Liechtenstein
  • Paul Jones Swansea University

Abstract

Small, new firms lack the resources of most larger, established firms, which makes effectively motivating employees challenging. Charismatic leadership is effective in increasing the performance of both groups and entire organizations. Specifically, the impact of charismatic leadership practices on followers stems from nonverbal communication and construed immediacy. The purpose of this study is to investigate the impact of an entrepreneurial leader’s eye contact and smiling on followers’ objective motivation in an experimental leadership situation. A sample of 129 young adults was tested in a 2×2 (nonverbal tactics: high eye contact/low eye contact × high smile/low smile) experimental design. Motivation was measured by objective performance in a motoric reaction time task. The conditions were operationalized by manipulating gaze behavior and facial expressions of the leader in a staged instructional video, showing a start-up entrepreneur attempting to enhance the performance of his employees as part of a competitive comparison. Regardless of whether the leader smiled or not, participants showed faster responses and therefore performed more effectively when the leader maintained high eye contact.These findings support the hypothesis that increased eye contact is a strong nonverbal signal, which in the immediate context of leader-follower interactions, stimulates an increase in performance. In fact, eye contact could induce an increased level of motivational arousal in followers, resulting in improved confidence and self-reference when taking instructions. This study advances the existing research on learnable skills that can be used to appear more charismatic and thus potentially increasing follower performance by adopting simple nonverbal rules in communication behavior. This offers an invaluable and low-cost tool for leaders founding a start-up business.

Downloads

Published

2019-10-29

Issue

Vol. 29 No. 3 (2019)

Section

Articles

License

The Journal of Small Business Strategy (the “Publisher”) and the Author(s) agree as follows:
 
1.Author(s) hereby grant to Publisher all right, title, and interest in and to the Work, including copyright to all means of expression by any method now known or hereafter developed, including electronic format. If Publisher does not publish the Work within two (2) years of the Effective Date, copyright shall revert back to the Author. Publisher agrees to always credit Author(s) as the author(s) of the Work.
 
2.Publisher hereby grants Author a royalty-free, limited license for the following purposes, provided the Work is always identified as having first been published by Publisher.
    •The right to make and distribute copies of all or part of the Work for use in teaching;
    •The right to use all or part of the material contained in the Work in a book by the Author(s), or in a collection of the Author(s)’s work;
    •The right to use and distribute the Work internally at the Author(s)’s place of employment, and for promotion and any other non-commercial purposes;
    •The right to use figures and tables from the Work for any purpose;
    •The right to make presentations of material from the Work;
    •The right to use and distribute the Work on the Author(s)’s Web site and on the Author(s)’s university’s institute repository;
Such license shall be effective when the Work is first published in the Journal of Small Business Strategy.
 
3.The Author(s) represents and warrants that the Work: (a) is the Author(s)’s original work and that Author(s) has full power to enter into this agreement; (b) does not infringe the copyright or property right of another; (c) contains no materials which is obscene, libelous, defamatory or violates another’s civil right, right of privacy, or is otherwise unlawful; and (d) has not been previously published, in whole or in part. Author(s) shall indemnify and hold Publisher harmless against loss or expenses arising from breach of any such warranties.

How to Cite

Entrepreneurial leadership: An experimental approach investigating the influence of eye contact on motivation. (2019). Journal of Small Business Strategy (archive Only), 29(3), 16-32. https://libjournals.mtsu.edu/index.php/jsbs/article/view/1305