A Note on the Use of Marketing Research by Small Businesses

  • Mark C. Hall Minnesota State University, Mankato

Abstract

There  is no question  that timely  and accurate information  is as valuable  to small business decision makers as it is  to decision makers in large organizations. Interestingly though, evidence exists that small businesses make little use of (Oumlil, 1989; Hall, Anglin,  and Elliott, 1997; McDaniel and Parasuraman, 1986), and place limited value on (Brush, 1992; Callahan and Cassar, 1995), marketing research -- the very discipline capable of providing this valuable information.

Published
Jun 17, 2015
How to Cite
HALL, Mark C.. A Note on the Use of Marketing Research by Small Businesses. Journal of Small Business Strategy, [S.l.], v. 10, n. 2, p. 95-98, june 2015. ISSN 2380-1751. Available at: <http://libjournals.mtsu.edu/index.php/jsbs/article/view/419>. Date accessed: 23 nov. 2017.
Section
Small Business Brief